Post by account_disabled on Mar 7, 2024 2:16:13 GMT -8
Do you remember the buyer personas ? Here: I know I seem really fixated on the topic, but the reality is that a buyer persona is central to any marketing activity, lead generation strategy included. Think about it: a buyer persona is nothing more than the profile of your potential customer . It helps you understand who they are, what they need and therefore how you can attract them to your content funnel , how to convince them to buy. You must therefore ask yourself: what information do you need, what pieces are missing from your puzzle? Or what do you need to know to offer your user the right content (this is what is called a lead magnet , which can range from downloadable to learn more about a topic, a coupon for a discount on your products or services or even a quotation, in the case of B2B)? Having understood your needs, which will then help you profile it as best as possible, prepare a form and use it.
If you do lead generation online, ask these questions using a form and embed Venezuela Phone Number it on a landing page or on your website. In this way, the user, after reading one of your blog posts or landing on the landing page, will fill out the form and get what you promised him (a download, an appointment, a discount code and so on), while you will be able to have useful information to take it exactly where you want it. Keep in mind that there are software that allow you to progressively collect information. HubSpot , for example, allows you to acquire new details based on what you already know about the individual contact. In this way, those who have already left you their name, surname, e-mail address and company for which they work will be able to fill out a different form, so as to enrich the lead's details and therefore allow you to carry out more punctual lead-nurturing .
Hubspot progressive form This is what HubSpot progressive forms look like It is with this same logic that you must also operate offline . Don't just fill your pockets with business cards. Instead, try to discover all the functional information to allow you, once in the office, to nurture this relationship so that it evolves and becomes a profitable collaboration. At this point, having overcome the theory, all I have to do is tell you about some practical examples. Now I will focus on a couple of case studies; I will explain to you how we filled the CRMs of two of our clients through the combo: social media marketing and content creation. Lead generation for an e-commerce: a practical example Here we are. We can get our hands dirty and then focus on operations. Finally I can tell you how from YourTarget we generated new leads for one of our clients: an e-commerce for which we conducted an inbound campaign. When we arrived, the brand was very poorly positioned on the Italian market.
If you do lead generation online, ask these questions using a form and embed Venezuela Phone Number it on a landing page or on your website. In this way, the user, after reading one of your blog posts or landing on the landing page, will fill out the form and get what you promised him (a download, an appointment, a discount code and so on), while you will be able to have useful information to take it exactly where you want it. Keep in mind that there are software that allow you to progressively collect information. HubSpot , for example, allows you to acquire new details based on what you already know about the individual contact. In this way, those who have already left you their name, surname, e-mail address and company for which they work will be able to fill out a different form, so as to enrich the lead's details and therefore allow you to carry out more punctual lead-nurturing .
Hubspot progressive form This is what HubSpot progressive forms look like It is with this same logic that you must also operate offline . Don't just fill your pockets with business cards. Instead, try to discover all the functional information to allow you, once in the office, to nurture this relationship so that it evolves and becomes a profitable collaboration. At this point, having overcome the theory, all I have to do is tell you about some practical examples. Now I will focus on a couple of case studies; I will explain to you how we filled the CRMs of two of our clients through the combo: social media marketing and content creation. Lead generation for an e-commerce: a practical example Here we are. We can get our hands dirty and then focus on operations. Finally I can tell you how from YourTarget we generated new leads for one of our clients: an e-commerce for which we conducted an inbound campaign. When we arrived, the brand was very poorly positioned on the Italian market.